With this link building glossary, you could immediately get to grasp the ins and outs of link building to get much better PageRank and free organic traffic.

Link

In hypertext systems, a link is a reference to another page. This kind of links are occasionally referred to as hot links because they get you to other page when you click on them. This term is the most basic term of this link building glossary.

Link Building

Link building is the methodical procedure of making link-worthy content to create one-way and reciprocal inbound links to boost search engine ranking in the search engine result pages for each of the website pages.

Inbound links

Backlinks are links received by a web node (website page, directory, web site, or top level domain) from another web node. Inbound links are also known as back links, incoming links, inbound links, inlinks, and inward links.

One-way Backlinks

One-way Backlinks are Inbound links that are pointing in one way only from web site A to website B. Search engines would want to consider this as a vote to the destination website B and therefore this can help in increasing the Pagerank of site A.

Outbound backlinks

These are links that go out from a website A to web site B. Outbound links are a drain on a website's total PageRank as they leak PageRank. To offset any potential losses, try to make sure outbound links are reciprocated. The result from reciprocal links can be possibly a loss or gain to your PageRank as it will depend on the PageRank of the pages at each end and the number of links out from those webpages.

Reciprocal Links

These are Inbound links that are pointing to each other from internet site A to web site B and vice versa. These have lesser value when compared to one-way backlinks.

Internal Links

These are links linking the website pages within a website. These kinds of links do bring about to the distribution of link juice to each of the webpages and also for ease of navigation.

External Links

These are backlinks and reciprocal links that are not internal links.

Deep Linking

Building Backlinks to other than the domain home page is known as deep linking. This assist to raise the ranking of other web pages in your website when you make use of the keyword as the anchor text for the inbound links. When combine with internal links, deep linking help in the ranking and general navigation of your web site.

PageRank

PageRank is a numeric value that represents how important a web page is on the web . Google considers that when one web page links to another page, it is appropriately casting a vote for another web page. The more votes a web page has, the more important it gets. The value of the votes are decided by the relevance of the page that cast the vote. Google only rank each website page and not the website and they are ranked from PageRank 0 to 10, the higher the number the stronger is the ranking. Each link to a webpage is a vote for that page.

PageRank is decided by On Page Optimization and Off Page Optimization

On Page Optimization (30% Importance) is determined by the four meta tags and content.
Off Page Optimization (70% Importance )is decided by the inbound links, domain age, site authority.

Search Engine Ranking

The webpages the search engines return to meet a query are referred to as search engine results pages. Your search engine ranking would certainly determine the order of the position of your webpages in the search results. This completes all the basic Link Building Glossary.

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