Having an on hold message, which is basically the message your callers hear while patiently waiting to be served, is essential simply because between 16% and 20% of callers purchase goods and services based on the offers they get while on hold (according to Maxi Marketing), due to the fact the message brings down the call abandonment rate by as much as 90% and increases hold time by up to 500% (according to Better Business Marketing), and since you are able to enhance your company's and your brand's popularity. Hold message is also important because you will be able to promote new products/services, to inspire the callers to act, to discuss on your strong points as well as specialties, to highlight accomplishments and awards, to promote your website, and to thank callers for patiently waiting and to assure them that they will be served quickly. You need to be cautious when selecting your on hold message because certain hold messages do not connect with callers.

For answering machine recordings to be effective in connecting with callers, consider making use of available resources. You require not start from scratch to generate your on hold script. There are numerous resources that one could get from different sites, from brochures, and from marketing materials. The scriptwriter could get the wording for the script straight from such resources or he/she could get something complementary. You should specially go for on hold scripts which have led to the success of other businesses.

For your on hold message to reach out to your callers, pick your tone very carefully. You should take this message as your 'virtual receptionist', meaning the tone should be friendly. Voice selection is vital and it should be based on the type of business that you are running.

You should highlight your strength when your answering machine messages are to connect with callers. It is only immediately after you set your company apart from your rivals that the message will have the desirable effect. Do not shy away from including the latest recognition and awards as well as affiliations with prestigious associations in your answering machine recordings. You should also indicate if you are a member of consumer protection organizations such as the Better Business Bureau (BBB). This allows customers to see you and your business to be reputable and reliable.

Do not overload your callers with information. Cramming very much information on your hold message such as detailing all the products that you have to sell will overwhelm the callers and you will not pass the intended answering machine message across. You may also avoid technical jargon. The message should be to the point and it should have an unforgettable and catchy appeal. Do not forget to include a call to action such as telling the callers to buy from you, to visit your internet site, to ask questions, and to learn more about you.

You could connect with the callers by covering all the bases. Most callers are looking for basic information just like the hours of operation, your physical address, your fax number, and the URL of your website. You may save the caller's time as well as your employee's time if you include this information on the on hold message.

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